Changelog

Unique visitors analytics, privacy-first 👥

👥 Unique visitors now sits right next to your total clicks, so you can tell how many real people are behind your traffic — not just how many times a link was hit.

Where you'll find it

The new metric appears across your whole account:

• 📊 On your main analytics dashboard
• 🔗 On every link, tag, and campaign summary

How we count people without tracking them

Nayalink never stores a visitor's IP address. Instead, each visit becomes an anonymous fingerprint — enough to recognise a returning visitor, never enough to identify who they are. You get real visitor counts, and your audience stays private.

• 🔒 No raw IP addresses stored, ever
• 🧮 Distinct visitors counted, so repeat clicks from the same person aren't double-counted
• 🇪🇺 Cookie-free, GDPR-friendly, and hosted in Europe

What's the difference between clicks and unique visitors? Clicks count every redirect; unique visitors count the distinct people behind them — a truer measure of your real reach.

Count the people, not just the clicks. Explore your analytics features and see the difference. ✨

Link safety: automatic phishing & malware scanning 🛡️

🛡️ A short link should never become a security risk. With automatic destination scanning, every URL you shorten is checked for phishing and malware — before a single visitor clicks.

Fails closed, not open

If a destination looks suspicious, Nayalink blocks the redirect rather than risk sending someone to a harmful page. This "fail-closed" approach protects both your audience and your own reputation.

Why it matters for your brand

• 🔒 Compromised or hijacked destinations are caught automatically
• 🧭 Your links stay trusted by email and SMS filters
• ♻️ Links are re-scanned over time, so a destination that turns malicious later is caught too

Does link scanning slow down redirects? No — scanning happens before a link goes live, so safe links resolve as fast as ever; only genuinely suspicious destinations are stopped.

Safe by default is part of every plan. Learn more on the features page, or read how it works in the documentation.

Developer REST API with scoped tokens 🧩

🧩 Everything you can do in the dashboard, you can now automate with the Nayalink REST API. Build short links straight into your own apps, scripts, and workflows.

What the API lets you do

• Create, update, and delete short links programmatically
• Read click analytics for any link or campaign
• Manage links in bulk — perfect for large or recurring campaigns
• Authenticate with scoped API tokens that grant only the permissions you choose

Security by default with scoped tokens

Instead of one all-powerful key, issue scoped tokens limited to exactly what an integration needs. Revoke or roll a token at any time, so automation never becomes a security liability.

Is the API suitable for programmatic link generation? Yes — it's built for bulk creation, CI/CD pipelines, and product integrations that mint or resolve short links on the fly.

Start with the API documentation, then wire Nayalink into your stack. Full automation, on your terms.

Dynamic link routing by country, device & language 🔀

🔀 Dynamic routing turns a single short link into a smart, rule-based redirect: each visitor lands on the destination that fits them best — no separate links, no manual switching.

One link, many destinations

Set your rules once and Nayalink picks the right target on every click:

• 🌍 By country — send visitors to localized pages or region-specific offers
• 📱 By device — route mobile users to your app-store listing and desktop users to the web
• 🗣️ By language — match the visitor's browser language to the right localized landing page

Evaluated on every redirect

Routing rules are resolved by Nayalink itself, in the same step as the redirect — no extra hop, no script to load on your side, and nothing to configure per visitor.

When should you use dynamic link routing? Global product launches, app-install campaigns, and multilingual sites where one memorable link needs to serve very different audiences.

Dynamic routing works on your public short links. See how it fits your plan on the pricing page, or dig into the details in the documentation.

Nayalink is live 🚀

🚀 Nayalink is live — a URL shortener built for developers who want readable links, fast redirects, and analytics they can trust. If you've outgrown throwaway short links, this is the link-management platform to switch to.

What you can do from day one

• ✏️ Custom aliases with automatic collision handling — pick a readable slug like /summer-sale and never clash
• 📊 Privacy-first click analytics — clicks, referrers, devices, and geography, with no IP address stored
• ⚡ Fast redirects served from our own European infrastructure, with an in-memory cache in front so a cached link resolves without a single database query
• ⏳ Link expiration for time-limited campaigns that clean up after themselves

Built privacy-first, hosted in Europe

Your data is hosted in Europe and analytics are cookie-free by design, so you stay GDPR-compliant without a consent banner slowing your visitors down.

Who is Nayalink for? Marketers shipping campaigns, developers automating links, and anyone who needs short links that are fast, readable, and measurable — without tracking people.

This is just the beginning. Explore everything on the features page, compare pricing, or create your first link today. ✨