NayalinkBeta

Everything you need to shorten, route and measure links

From real-time analytics to anti-phishing and a developer-first API — the full Nayalink feature set.

Your SMS campaigns land, get clicked — and you know why

Sending at volume means every character is billed and every click has to be measurable. Short, scannable links keep the message tight, and every campaign becomes comparable.

Every character counts

SMS is billed by the character. A short host plus a code you choose keeps the link inside the segment — and readable to the recipient.
app.nayalink.co/links/new
Create link
Preview
nayalink.co/summer26
Destination URL
https://shop.acme.com/summer/landing-page
Custom short code
nayalink.co/summer26 Available
Tags
launchretail
Expiration
30 Sep 2026
Password
••••••••
Create link

Know which send converts

Group a send's links into a campaign: clicks by country, device and time, with UTM parameters flowing into your analytics. Compare two sends on one screen.
app.nayalink.co/campaigns
Campaigns
New campaign
Search by name
Filters
NameLinksTotal visits
Summer sale 20261421,480
Product launch915,204
Newsletter Q32211,873
Conference booth67,410
Partner co-marketing115,092
Docs revamp83,861

Every click, measured in real time

No cookies, no consent banner to add, no guesswork: reliable aggregates arriving live, from the first click to the campaign report.

Live overview

Watch visits arrive in real time: trends, KPIs and quota usage at a glance.
app.nayalink.co/dashboard
Overview

Here's your link activity.

Growth
DayMonth
Total visits
48,209▲ 12%
QR visits: 6,540
Total links
1,284
Total tags
42
Total campaigns
18
Current plan
Growth
Visits by browser
  • Chrome58%
  • Safari23%
  • Firefox12%
  • Edge7%
Visits by country
United States
38%
Germany
22%
France
17%
United Kingdom
14%
Brazil
9%

Browsers, OS & devices

Know how your audience opens your links — browser, OS, device, language — and adapt your destinations.
app.nayalink.co/dashboard/audience
Audience

How your visitors browse — browsers, systems, devices and languages.

Visits by browser
  • Chrome58%
  • Safari23%
  • Firefox12%
  • Edge7%
Visits by OS
  • macOS44%
  • Windows33%
  • iOS15%
  • Android8%
Visits by device
  • Desktop61%
  • Mobile34%
  • Tablet5%
Visits by language
English
47%
Deutsch
19%
Français
16%
Español
11%
Português
7%

Referrers & geography

See which channels send you traffic and where visitors come from, country by country, city by city.
app.nayalink.co/dashboard/acquisition
Acquisition

Where your traffic comes from — referrers, countries and languages.

Referrers
google.com
43.2%
x.com
21.8%
github.com
14.2%
newsletter
12.7%
direct
8.1%
Top countries
  1. 1United States4,120
  2. 2Germany2,380
  3. 3France1,890
  4. 4United Kingdom1,540
  5. 5Brazil980
Top languages
  1. 1English5,200
  2. 2Deutsch2,100
  3. 3Français1,700
  4. 4Español1,200
  5. 5Português760

Safe links, fully under control

Every destination is scanned before it redirects, and any sensitive link can be locked down behind a password.

Systematic anti-phishing scanning

Destinations are checked against phishing and malware — a flagged link never redirects, and your brand stays out of it.
app.nayalink.co/links/aX9k2/scan
URL scanner

Every destination is scanned for phishing and malware before it goes live.

launch.acme.com/keynote
Scanning destination… Clean
Recent scans
  • shop.acme.com/summer Clean
  • blog.nayalink.co/newsletter/42 Clean
  • files.example-cdn.net/dl/8f2a In review
  • win-a-prize-now.example.biz Flagged

Flagged links are blocked automatically and never redirect your visitors.

Password protection

Lock sensitive links — partner pricing, presales — behind a password, with a fixed expiry date when needed.
app.nayalink.co/links/aX9k2/password
Password protection

Lock sensitive links behind a password.

Protected
Password
••••••••••
Save password
What visitors see
nayalink.co/board-q3

This link is password-protected.

••••••
Unlock

One link, the right destination for everyone

Send iOS to the App Store, Germany to /de and French speakers to your French page — rules evaluated on every redirect, with no code on your side. Business plan.
  • By country
    Localize offers, stores and landing pages without duplicating your links.
  • By device
    Mobile goes to the app store, desktop goes to the site.
  • By language
    The French page for French speakers, the English one for everyone else.
app.nayalink.co/links/aX9k2/routing
Dynamic routing

Rules are evaluated top-down, on every redirect.

3 rules
Incoming visit de-DE Mobile
Country Germany Austria
acme.com/de Matched
Device Mobile
apps.apple.com/acme
Language French
acme.com/fr
Everyone else
acme.com/en

A redirect service is a whole product. Don't build it.

Everything the dashboard does can be automated over the REST API, with an interactive OpenAPI reference. Create links, manage campaigns, read your analytics — from your own stack.
  • A hot path with no database
    Redirects resolve from an in-memory cache: on a hit, no database round-trip at all. Tracking runs asynchronously, never in front of your visitor.
  • Least-privilege tokens
    Every API token carries explicit scopes (links:write, analytics:read…), revocable and re-rollable at any time.
  • Routing decided on the redirect
    Per-link rules — country, device, language — evaluated as the redirect is served, with no added latency and no logic for you to maintain.
Explore the API reference
POST/api/v1/links
curl -X POST https://api.nayalink.co/api/v1/links \
  -H "Authorization: Bearer $NAYALINK_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "original_url": "https://shop.example/summer-sale",
    "custom_code": "sale",
    "utm_source": "sms",
    "utm_campaign": "summer-2026"
  }'
app.nayalink.co/docs

Links / links.store

Create link

POST/api/v1/links

Create a short link. Only original_url is required — everything else, from custom codes to expiration and tags, is optional.

Body

original_urlstringrequired
namestring
custom_codestring
tag_idsstring[]
expires_atstring<date-time>
passwordstring
Request 201 Created 
{
  "original_url": "https://acme.com/pricing",
  "custom_code": "launch26",
  "tag_ids": ["tag_ax9"]
}

Everything else a serious shortener needs

Create a link in seconds and adjust it whenever you want — without ever breaking what's already in circulation.
Built-in QR codes
Every link ships with a customizable QR code; scans are tracked like clicks, in the same reports.
UTM tracking
Build tagged URLs in seconds and spot the sources that actually convert.
Tags
Slice hundreds of links by team, channel or client, and filter analytics by tag.
Link expiration
Set an end date: limited offers stop exactly when they should.
Custom short codes
Pick a memorable slug for every link, or let Nayalink generate the shortest available.

The questions we get before you commit

Honest answers to the three objections we hear most often.
“Why not Bitly?”
Generic shorteners send your click data to the US. Here, campaign measurement is the core of the product, analytics are cookie-free, and data stays in Europe.
“We could build this ourselves.”
The redirect itself is a weekend. Caching, anti-phishing scanning, quotas and analytics will fill the following quarter. Our API gives you the result in one POST.
“What if the service goes away?”
That risk exists with every shortener — which is why your data is never hostage: analytics and links are exportable through the API at any time. And exceeding a quota never breaks existing redirects.

Your links, your campaigns, your numbers

Create your account and send your first measured campaign. No credit card required.
Create your account